Bring sustainable products to market faster.

It’s hard to build sustainable products when industry standards change and ingredient documentation sits behind closed doors. Novi verifies claims in real-time and makes sourcing sustainable
ingredients and packaging a breeze.

1

Get up to speed on retailer, regulatory body, and location-specific standards

Novi categorizes and simplifies over 85 standards and 65+ ingredient criteria, including animal welfare, Global Health and certifying bodies—making it faster and easier to ensure your products check all the right boxes.
View all standards
2

Vet your ingredients to the source based on the most up-to-date policies

Novi makes it simple to upload ingredient lists, select the policies your products need to meet, and see which ingredients make the cut. We also track certification expiration dates and let you know when it’s time to update a formula.
3

Source the exact packaging, fragrances, or raw materials you need

Want to meet Sephora’s Vegan standards or Credo’s cruelty-free policies? Looking for responsibly sourced palm oil or PCR packaging materials? Our marketplace allows you to source down to the ingredient level, providing you with the info — and materials — you need.
4

Budget-friendly pricing for brands of all sizes

Whether you’re buying 1 million or 1,000 units, Novi offers easy sampling, accessible terms, and budget-friendly pricing with buy now, pay later options.

“Novi lets us showcase our leading-edge technologies to brands who are actively reformulating.”

“Novi is a game-changer in getting more sustainable products into the hands of our clients.”

“We’re EWG verified! We were able to gather the documentation so quickly thanks to Novi!”

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Richard Goodfrey
Supplier Contact
Richard Goodfrey
Supplier Contact
Richard Goodfrey
Supplier Contact
Richard Goodfrey
Supplier Contact
Richard Goodfrey
Supplier Contact
Richard Goodfrey
Supplier Contact