IDEALIFT® by Sederma

Source IDEALIFT and over 20,000 ingredients that meet top retailer's clean and sustainable standards.

Free Sample
MOQ as low as 1kg

Croda partners with Novi to offer low MOQ small packs exclusively on Novi's marketplace.

Competitive Pricing

Croda works closely with Novi to frequently update documentation, pricing, and leads times.

Idealift® helps ageing skin to fight against cutaneous sagging and decreases the visible effects of gravity on the skin. It promotes a face contour lifting effect perceptible by the consumer after just 1 month.

Product Development Services

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Streamline Procurement

From INCI discovery through production day, confidently verify standards, find alternatives, sample, and easily build quotes across all your projects. Easily track orders across different suppliers in Novi's PO Tracker.

Vetting Software

Launch brands retail-ready using Novi's exclusive retailer policy vetting tools. Vet formulas against 125+ regulatory and retailer policies.

Grow Reach to Indie Brands

Novi's exclusive retailer partnerships with Sephora, Credo, Grove, and Ulta, bring thousands of brands to the marketplace. Many are looking for formulation, manufacturing, turnkey, private label, and specialty services. We send your sales team the most relevant brand leads.


Sederma, a member of the Croda International Group, is dedicated to the development of active ingredients for the Personal Care and Cosmetic. Sederma specializes in a wide range of cosmetic ingredients for skin and hair care products, including a unique range of biochemical actives with substantiated efficacy for sebum regulation, protection from free radicals, skin firming, and wrinkle reduction.