The trust engine for AI Shopping.
Novi’s AI Shopping Optimizer helps brands stand out in AI-driven shopping by turning verified claims into the trust signals AI assistants prioritize.
Novi delivers clear, actionable recommendations to optimize how your products show up so you can increase visibility, build credibility, and grow sales.
REAL RESULTS
See the difference
Watch how optimized descriptions transform product performance in AI shopping scenarios.
Common High-Risk Claims
AI-optimized for agentic search
Click for details
+116%
Selection Rate Increase
31% to 67%
8th to 3rd
Ranking Improvement
5 positions higher
2.1x
More AI Selections
Per 1,000 searches
Beyond monitoring: we change what AI actually suggests
1
Initial LLM ranking assessment
We evaluate how your products currently rank against your competitors across different AI models and search scenarios. This reveals where AI might be making incorrect assumptions about your product, creating brand risks and missed revenue opportunities.
Multi-LLM testing
Test your products across multiple AI models to understand ranking consistency.
Heatmap visualization
Visual ranking reports showing performance patterns across different AI scenarios.
Sample ranking report
Product
OpenAI
Claude
Gemini
Perplexity
Avg
Brand A
1
2
1
1
1.3
Natural Co.
2
1
3
2
2
Your Product
8
12
9
11
10
EcoChoice
3
4
2
3
3
Pure Element
4
3
5
4
4
Organic Plus
6
7
6
8
6.8
CleanFormula
5
5
4
6
5
Market Lead
7
6
7
5
6.3
Lower numbers = better ranking
Key optimization areas
Retailer program integration
Target Zero
ULTA Conscious Beauty
Sephora Clean
+ More
Performace attributes
Clinical Validation Claims
Sustainability Credentials
Performance Specifications
Ingredient Transparency
AI selection signals
Search Intent Matching
Comparative Advantages
Trust Indicators
Category Positioning
2
AEO optimization strategy
We evaluate how your products currently rank across different AI models and search scenarios. This reveals where AI might be making incorrect assumptions about your product.
We provide a detailed optimization strategy for each product to help you decide which verified data to highlight and where.
Shopper attribute analysis
Identify and integrate the key attributes that drive AI selection for top-performing products.
Strategic program participation
Leverage participation in Target Zero, Ulta Conscious Beauty, Clean at Sephora and other key retailer programs to extend your visibility and conversion across the internet.
Boost your product's AI ranking - free optimization and ranking assessment for one SKU
See exactly how your product performs in AI shopping scenarios and get actionable optimization recommendations.
The power of badges
In agentic search and AI-powered shopping, badges aren't just trust signals — they're ranking drivers. AI agents consistently favor certified products over uncertified ones.
Certification impact analysis (1,000 trials)
89.3%
EWG Badges
134/150 selected
89.5%
Made Safe Badges
128/143 selected
89.5%
Ulta Clean Badges
145/162 selected
17.1%
No Certification
93/545 selected
Certified products were selected 5x more often than uncertified products.
Retailer programs as a growth engine
Programs like Target Zero and Ulta Conscious Beauty show that certification-driven merchandising isn't just compliance — it's conversion. Products with trusted badges consistently outperform peers in AI selection rates, search ranking, and online engagement.
Claim validation
Novi ensures your badges and third party certifications are accurate, verified, and trusted by retailers across all platforms.
Badge management at scale
From EWG to Made Safe, Ulta to Target Zero, Novi manages the data feeds and badge attribution across all platforms automatically.
AI optimization
Because Novi provides structured, verified certification data, your products perform better in agentic search flows — where AI interprets badges as decisive quality signals.
Bottom line: In the new era of AI-driven shopping, product descriptions with verified claims aren't optional, they're essential. Novi gives you the edgs to win.
AGENTIC SEARCH DEMO
Watch products climb rankings
See how AI shoppers respond to optimized descriptions in real search scenarios
upper title
The Novi difference
Why leading brands and retailers choose Novi for AEO Optimization.
We're not just SEO for AI, we're the verification and trust layer that SEO never had.
Not just monitoring
Beyond passive tracking, Novi actively optimizes your product descriptions for AI selection. We don't just watch performance - we improve it.
Badge acquisition & distribution
Obtain verified badges through our validation process, then distribute them strategically across retail and marketplace platforms to maximize visibility and trust.
AI-native & future-proof
Built specifically for agentic search behaviors. Ready for the next generation of AI shopping experiences.
Works across personas
Optimizations effective for both typical consumers (+107%) and values-driven shoppers (+257%).
