Amplify visibility with verified product data.
Validate and distribute your product claims through Novi to ensure consistency, build shopper trust, and boost AEO rankings.
Increasing product discoverability and conversion.
Verified by design.
Claims are verified through your submissions or our certification and data partners, ensuring accuracy and trust.
One-to-many distribution.
Publish once and syndicate everywhere your shoppers and AI models search.
Built for AEO.
Structure and enrich data so answer engines can understand, rank, and recommend your products.
Competitive credibility.
Turn claim validation into visibility and conversion.
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Increasing product discoverability and conversion.
Certifications, badges, and verified product claims act as trust signals that help both shoppers and AI identify and prioritize credible products.
Impact analysis (1,000 trials)
89.3%
EWG badges
134/150 selected
89.5%
Made Safe badges
128/143 selected
89.5%
Ulta Clean badges
145/162 selected
17.1%
No certification
93/545 selected
Certified and badged products were selected 5x more often than uncertified products.
A data network for brands to leverage.
Novi gathers verified data from trusted partners, removing the manual burden for brands and distributing it across key retailer channels.
Certification bodies
Our partnerships with leading certification bodies give Novi direct access to verified data, making it easier for brands to surface accurate information to boost visibility in AI Shopping.
Data partnerships
Our data partnerships with organizations like NielsenIQ expedite the process of validating product claims at scale, helping brands bring verified information to market faster.
Retail partners
Novi’s retailer network turns verified product data into growth. Novi verifies claims, manages badges, and distributes structured data across retailer platforms to boost visibility and trust.
Verify your product claims.
Novi gathers verified data from trusted partners, removing the manual burden for brands and distributing it across key retailer channels.
The only AEO platform built on verified product-level claims.
Stop optimizing for static moments and start influencing contextual conversations.
