Artificial intelligence is transforming commerce faster than ever before. Consumers are no longer relying on simple search queries and a handful of results. Instead, they are asking AI agents to find exactly what they need, from “a fabric softener for a child with eczema in plastic free packaging” to “a cruelty free lipstick under twenty dollars in recyclable packaging.” These agents act as powerful new gatekeepers, and the products they surface are determined by trust signals and verified data rather than traditional keyword-based search.
Our latest white paper explores this fundamental shift and explains why AI Experience Optimization, or AEO, is not the same as SEO. While SEO helps people find your products through search, AEO is about ensuring that AI systems select and recommend your products in the first place. The paper highlights how verified product claims and retailer badges such as Amazon Climate Pledge Friendly or Ulta Conscious Beauty are reshaping visibility, trust, and conversion. Brands that adopt verified claims are already seeing a measurable advantage. Products with verified data experience an average increase of more than 170 percent in AI selection rates, and some categories show over 200 percent improvement.
The guide also explains the risks of relying on unverified claims. These risks include accusations of greenwashing, consumer distrust, and lost shelf space in AI environments. Most importantly, it provides a roadmap for how brands can prepare today by building the right data infrastructure. This ensures every claim is trusted, every badge is displayed consistently, and every product is positioned to win in AI driven commerce.
Discover How AEO Shapes Product Discovery
See the white paper to learn how verified data powers visibility, why AEO is the new competitive advantage, and what your brand must do now to secure its place on the digital shelf of the future.
