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Shape the future of conscious commerce.

Collaborate with curious, bold thinkers to tackle solving complex problems and drive real impact for conscious commerce and a healthier world.

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Who is Novi?

Novi is a female-founded company helmed by a diverse team of data scientists, chemists, technologists, and CPG marketers. We’re also parents, veterans, marathoners, DIY-ers, pilots, rubik’s cube champions, and sustainability obsessives. We draw on experience from companies like Target, Beautycounter, UL, NielsenIQ, Amazon, WeWork, and NASA to build industry-changing software. Fostering diversity and inclusion is critical to our mission.

We’re headquartered in Marin County, California with offices in NYC and presences in LA, Nashville, and Toronto. We’re backed by leading venture capital firms Greylock Partners, Defy Partners, Khosla Ventures, Maveron Ventures, Cowboy Ventures, and Tiger Global; clean living pioneer Jessica Alba; and the board members and founders of P&G, The Honest Company, OpenTable, and Eventbrite.

The opportunity for more transparent and sustainable consumer packaged goods is vast—a $2 trillion market in the U.S. in 2025. While we started in the Personal Care & Beauty industry, we’re now serving an expanding list of categories including Beauty & Personal Care, Household Goods, Food & Beverage, Baby, Pet Care, and Apparel.

Our Values

01

We're here to serve.

Our mission, our customers, the planet, and future generations. We demonstrate integrity, objectivity, and trustworthiness at all times.

02

We roll up our sleeves.

We dive into solving problems for customers and our business. We bring creative solutions to the table. We’re scrappy and action-oriented, proving out our hypotheses before building for scale.

03

We’re low ego, high confidence.

We believe the best solution wins, regardless of who came up with it. We’re humble, curious, calm, cool, and collected. It’s not about any single one of us, but what we can achieve when we grow together as a team.

04

We’re kind and caring.

We genuinely care about the wellbeing of our teammates. We support each other personally and professionally. We’re willing to listen and demonstrate respect for teammates at all levels.

05

We get knocked down, but we get up again.

Both resilient and relentless, we embrace challenges, learn quickly from failures and show raw grit. We won’t settle for the status quo.

We believe in “whole people”—bringing your whole self to an environment of personal sustainability. Self-care, flexibility, support, and continued learning should be incorporated into every work day.

Novi Benefits

Health Insurance

We offer several medical, dental, and vision packages for you and your family to choose from.

Unlimited PTO

We offer unlimited Paid Time Off in addition to standard holiday and a shutdown between Christmas & New Year’s.

Remote Work

While we have several hubs, most Novi employees work remote. We offer a hardware bonus and monthly WiFi stipend to offset any costs you incur while working from home.

Parental Leave

Being a parent can look different for everyone. That’s why we offer 12 weeks of paid parental leave, applicable to both working mothers and fathers, including adoptive and foster parents.

PerkUp

We’ve partnered with PerkUp to provide employees with a monthly stipend to spend on education, fitness, childcare, transportation, and drop-in office space. Spend freely on the perks you actually want.

Team-Building Offsites

We typically come together for an All Company Offsite once each year.

Building a world of trustworthy products for people & planet.

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Get answers to common questions about Novi, its features and how to make the most of our powerful platform.

Frequently Asked Questions