Track product rankings in AI search the way you track keywords

See where every product ranks in AI answers, where you're considered but not chosen, and which competitors and sources are moving, across every brand, market and model you sell in.

Measure what matters across AI commerce

Product leaderboards and share of voice

Your share of AI recommendations over time, by brand and category, with product ranks for each model, persona and market. Declining, unranked and vulnerable products are flagged.

Competitor alerts

Overtakes, new entrants and rising threats in your categories over the last seven days, so category managers act before a quarter is lost.

Citation and source intelligence

Which pages AI cites when it recommends in your category: your brand site, each retailer, review and editorial sites. Citations are the new backlinks; this shows where to earn them.

See the searches behind every AI recommendation

Talk to our team

Go beyond the final recommendation to uncover the background searches AI runs, the sources it trusts, and the search opportunities where your products are missing. Understand how AI researches your category and where you can strengthen your visibility.

How it works

1
Simulate

Novi runs AI shopping trials daily for every category, persona, model and market you track.

2
Measure

Results roll up into one Command Center: share of voice, top products, performance wins and competitor alerts.

3
Analyze

Filter by brand, persona, model and timeframe; drill from a category down to one product and the sources behind its rank.

4
Anticipate

When a model update reshapes a category, you see it in the trend, not in next quarter's sales.

Not just another AEO platform

Novi complements your existing AI visibility tools with category-level intelligence that reveals what drives product recommendations, where your products fall short, and which optimizations matter most.

Talk to sales

Profound tells you how your brand performs across tracked prompts, but not the category-level signals that influence recommendations.

ReFiBuy tells you to add data, but not why this specific data is critical or impactful for AI selection.

Lily AI tells you how to make content more machine-readable, but not what will drive recommendation. 

Evertune tells you how to write for AI audiences, but not what makes your product competitive.

Scrunch tells you what AI can access, but not why it will choose you.

See how brands are driving growth with Novi

4.5X
Increase in AI product selection.
~3x
Increase in traffic-to-purchase conversion rate.
26%
Increase in conversion from AI/Search traffic.
40%+
growth in AI audience.
3.4x
higher citation rate,
final vs. first cohort

Your next customer is an AI.
Let’s make sure it chooses your product.

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Frequently Asked Questions

What are Novi's AI Visibility Analytics?

AI Visibility Analytics measures how products perform in AI-powered search and recommendations. Novi tracks product rankings, share of voice, competitor performance, and citation sources to help brands understand their visibility across AI shopping experiences.

How are Novi's AI Visibility Analytics different from traditional AI visibility tracking?

Traditional AI visibility tools often focus on brand mentions and responses to predefined prompts. Novi measures performance at the product and category level, showing which products AI considers, which products it recommends, and how their rankings compare with competitors.

Which AI platforms does Novi track?

Novi tracks product visibility and recommendations across ChatGPT, Gemini, Perplexity, and Claude. Brands can analyze performance by AI engine, product category, and other relevant dimensions to understand differences in recommendation behavior.

Can Novi show which sources influence AI product recommendations?

Yes. Novi identifies the websites and sources AI references when evaluating products within a category, including retailer pages, brand websites, third-party reviews, and editorial content. This helps brands understand where their products are represented and where additional product information or authority may be needed.