Profound is built for teams that want to track and improve how their brand shows up across the prompts, answers, and citations that matter most.
Novi is built for ecommerce brands and retailers that want to understand why AI recommends certain products, then optimize each product everywhere AI looks.
Brand visibility doesn’t mean more product recommendations. With Novi, understand what drives AI recommendations, then change what matters.
What stood out most was how clearly Novi connected structured product data, trust signals, and verification to real AI visibility and recommendations.
We’ve always aimed to stay ahead of the curve — bringing household consumables to ecommerce early and pioneering biobased cleaning for over 30 years. Partnering with Novi is a natural next step, helping ensure Dropps is represented clearly and accurately in AI-driven shopping experiences.
Profound helps teams understand what AI is saying across a defined set of prompts. Novi goes deeper into why certain products are being recommended, then turns that intelligence into product-level optimizations across your digital footprint.
Profound analyzes performance within prompts. Novi’s patent-pending Category Intelligence looks underneath individual prompts to understand how AI defines a category, which products it sees as competitors, and which signals consistently influence recommendations.
Novi is designed to move from insight to implementation. It provides prioritized, product-level optimizations that tell teams what to change, where to change it, and why it matters for improving AI recommendations.
Yes. Profound can provide a broad view of AI visibility and prompt performance, while Novi adds deeper category and product-level intelligence to explain what is driving recommendations and how to improve them.
