In 2017 I co-founded a company to help women shop for better, more transparent beauty products – and I learned first hand how difficult it was to get any information about the raw materials going into our products. I never knew that most brands lack ingredient transparency. So I started Novi to transform the way products are developed and enable access to data. My life's work in tech and data science (ex Eventbrite, US Air Force and MIT) has come to life in Novi. By working with us, you'll not only see outsized returns for your company, you'll help us change the consumer goods industry forever.