About Novi
our mission


Brands work tirelessly to get the visibility they need into their raw materials. Retailers have tried for years to create cohesive standards around their SKUs. And chemical manufacturers are always playing catch-up with ever-changing regulatory policies. All the while, consumers’ demands are evolving and starting to set the pace for product innovation.

Novi is here to clear that all up. We believe that everyone deserves to know what goes into products. This is why we created the first data-driven marketplace for product development.

Novi isn’t here to judge your standards. As a neutral party we give you the data you need to make the best decisions for your business. And we do it with clear language, streamlined processes, and total transparency.

We’re a female-founded company building a diverse team of data scientists, technologists, retail experts, and chemists. We’re also Veterans, ex-rangers, running-enthusiasts, plane-flying welders, and hobby farmers bringing experience from companies like Target, Eventbrite, Beautycounter, and more. And we’re passionate about creating a product that will change the way you develop yours.  

Our Investors

Our Founder

Kimberly Shenk
Co-Founder & CEO, Novi

In 2017 I co-founded a company to help women shop for better, more transparent beauty products – and I learned first hand how difficult it was to get any information about the raw materials going into our products. I never knew that most brands lack ingredient transparency.

So I started Novi to transform the way products are developed and enable access to data. My life's work in tech and data science (ex Eventbrite, US Air Force and MIT) has come to life in Novi.

By working with us, you'll not only see outsized returns for your company, you'll help us change the consumer goods industry forever.

Novi in the News

Just a few of the stories about Novi in the tech and business press.

Making the product development cycle transparent, fair, & sustainable

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Richard Goodfrey
Supplier Contact
Richard Goodfrey
Supplier Contact
Richard Goodfrey
Supplier Contact
Richard Goodfrey
Supplier Contact
Richard Goodfrey
Supplier Contact
Richard Goodfrey
Supplier Contact