Drive Growth. Grow Consumer Trust. Reduce Product Claim Liability.
Novi helps retailers architect and launch verified claim programs that build customer trust and grow market share.
Every product claim on your site could be a potential lawsuit waiting to happen. Get your risk score in 5 minutes and protect your business from regulatory fines.
Novi is the marketing and product claims verification platform helping retailers meet the rising demand for verified, values-based shopping experiences.
We make it easy to architect and scale impact programs, providing both the technology and expertise to vet brands at scale, and connect shoppers with products they can trust.
With Novi, you can:
Launch and scale
verified claims programs to generate incremental revenue and build trusting customer base.
Automate SKU claims
at the ingredient, packaging, and certification level to reduce manual review and speed up onboarding.
Streamline approvals with expert-guided workflows
with workflows that standardize brand intake and ensure compliance.
Push verified badges, seals, and product details directly to ecommerce PDPs
through Novi’s real-time API integration.
Reduce legal and reputational risk with audit-ready documentation
and expert-verified claims that protect against greenwashing.
How Novi Works:
1.) Define Program Criteria
Whether you’re creating your program from scratch or improving and scaling an existing one, Novi will met you where you are to encode your criteria for ingredients, packaging, and claims.
Leverage Novi’s expertise to build a program that aligns with your vision and values.
2.) Vet & Verify Products at Scale
Automate vetting at the product, ingredient, and packaging level reducing time and improving accuracy and avoiding human error.
Less guesswork, faster approvals, and better visibility across your entire program.
3.) Push Verified Claims to PDPs
Distribute badges, ingredient lists, and sustainability signals to PDPs and marketing placements with Novi’s API. Keep programs fresh and accurate in real-time.
Keep your programs accurate and up-to-date with real-time product badging and dynamic content.
Benefits:
Merchandise What Matters
Grow faster with verified claims that earn trust and drive revenue.
Operationalize Brand Vetting at Scale
Architect values-based merchandising programs that attract conscious consumers and grow sales.
Use Data Science to Protect Your Reputation
Attract more brands and streamline your operations.
Build merchandising programs that perform.
Novi powers the infrastructure for your merchandising initiatives-so you can lead with purpose and perform with precision.
