Grow your clean beauty program with verified products your customers love and trust

Our customizable platform substantiates ingredient, product, and brand claims against your specified standards.

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Top brands and beauty retailers trust Novi to evaluate their products

Drive revenue by increasing your portfolio of products that consumers trust

  • Let Novi encode your custom clean beauty and sustainability guidelines
  • Verify brands and products compliance using Novi's objective and accurate vetting platform, customized for you
  • Deliver tailored resources for brands to earn your consumer-coveted clean seals.
  • Give brands access to pre-vetted clean alternatives in Novi's ingredient marketplace

Save time and effort—and let us handle the tedious, technical parts of your clean certifications

  • With 2000+ active brands and formulators already on Novi, many of your brands should already be onboarded. For new brands, onboarding is quick and easy
  • Ensure you have the latest and most accurate data on your website. Novi operates a live feed that syncs with your consumer-facing sustainability seals
  • Streamline workflows by integrating with your product information systems

Reduce your risk with expert third-party verification and easily accessible data

  • Protect your business with secure and accurate verification from Novi
  • Measure brands and products against your standards
  • Track and report on your program's success with ease
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Maintain a strong partnership with your brands

  • Invite brand partners to your customized, private retailer portal – complete with a live feed that syncs with your website’s consumer-facing seals
  • Provide your brands with Novi's responsive and personalized customer support to their compliance questions
  • Promote learning across your brands with Novi's content and community programs

With the creation of Credo Capture, Novi continues to play an instrumental role in advancing our clean beauty leadership. Their intuitive platform helps us take brand engagement and transparency to a new level.”

Boma Brown-West
VP of Sustainability & Impact

As a new retailer offering only the highest quality products for use during pregnancy and the postpartum period, Novi has been a game changer. They made it so simple to translate my vision to a set of science-backed standards I'm proud of. Now, I can now be fully confident that Sorette brands are rigorously verified to meet our industry-leading clean standards.”

Lanning Ardente
Sorette Founder and CEO

Novi is a game-changer in getting more sustainable products into the hands of our clients. The Novi platform has aggregated data to provide the best options for clean, sustainable ingredients and packaging for brands.”

Carley Klekas
Principal of Product and Sustainability

Get answers to common questions about Novi, its features and how to make the most of our powerful platform.

Frequently Asked Questions