What is Planet Aware at Sephora?
Trusted by top retailers, certification bodies, and 90,000+ brands
Planet Aware offers more than a sustainability badge—it unlocks retailer visibility, global trust, and business growth.
Planet Aware at Sephora is a global certification program that helps beauty shoppers identify brands taking meaningful action on environmental responsibility. More than a product-level label, it’s a brand-wide seal that signals commitment to sustainable practices across formulation, packaging, transparency, and corporate action.
Why should brands participate?
Unmatched Exposure
With 1.8 billion annual visits and 3,000 points of sale, Planet Aware products receive prominent placement on shelf tags, online search filters, and product pages driving massive visibility and sales growth.
Global Alignment
One unified set of standards applies across regions including North America, Europe, and Asia, making it easier for multinational brands to stay compliant and consistent.
Proven Circularity
Sephora's in-store take-back bins are in 56% of stores and have collected 81 metric tons of packaging last year. Participating brands help drive positive environmental impact while strengthening brand equity.
Planet Aware gives brands a powerful way to scale impact and visibility—turning sustainability into a growth engine.
Get startedBrands can certify under one or more of the following:
Conscious Ingredients
Products must be free from harmful chemicals like parabens, sulfates, phthalates, silicones, mineral oils, and petroleum. Additional restrictions apply to ingredients like microbeads, palm oil, and zinc oxide.
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Packaged with Care
Packaging must meet at least one of the following criteria:
Reusable or refillable
Made from 50%+ recycled content (20% for glass)
Bio-based or FSC-certified materials
Paper certified by FSC, PEFC, or SFI
Vegan
Ingredients may not be derived from animals or animal by-products.
Cruelty Free
Products must have not been tested on animals in any form or at any stage of development, production or supply chain.
How to join Planet Aware at Sephora
To certify under Planet Aware at Sephora, brands must meet Sephora’s criteria for one or more of the four program pillars. While the requirements vary by category, Novi simplifies every step of the journey. Here's how it works:
01
Assess
Complete the Planet Aware questionnaire covering the four pillars.
02
Upload
Upload supporting evidence, such as third-party test reports (e.g., talc asbestos screening), LCAs, FSC audits, Fair Trade certificates, emissions inventories, etc., via Novi.
03
Subscribe
Submit payment for your annual subscription to Novi to participate in Planet Aware at Sephora
04
Review
Digital icons appear on product listings and shelf tags once approved.
05
Receive
Both resilient and relentless, we embrace challenges, learn quickly from failures and show raw grit. We won’t settle for the status quo.
Novi is Sephora’s tech partner for Planet Aware certification. Upload once to spot gaps, swap in approved materials, and send everything Sephora needs to get products shelf-ready fast.
Novi helps you unlock in-store promotion, digital exposure, and shelf presence at Sephora.
