The Rise of the Conscious Consumer:

2025 CPG Trends to Capitalize On

Consumers are demanding products that align with their values. Discover the trends driving their purchases.

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The reality is

82%
of consumers say wellness is a critical priority.
Source: McKinsey
77%
of shoppers say they will quit brands that are guilty of greenwashing.
Source: Nielsen HQ
75%
of consumers say they would pay more for products with a lower carbon footprint and ethical production practices.
Source: PwC
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In this report,
you will learn…

01
7 key CPG industry trends driving the rise of values-based shopping
02
Next-gen ingredients: what’s in, what’s out
03
What’s in store for the future of sustainable packaging
04
The certifications that build credibility and consumer confidence
05
How Novi helps brands win customers

Novi is here to accelerate your brand’s growth.

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