Stand out. Build trust. Increase Revenue.
Novi helps brands transform product data into verified claims, increasing brand visibility and unlocking merchandising opportunities at top retailers - all in one platform.
Trusted by top retailers, certification bodies, and 90,000+ brands
Novi is the claims verification and marketing platform for brands offering impact-driven products.
We simplify and accelerate the verification of product data—ingredients, packaging, business practices, and certifications—so your brand can stand out online and on-shelf, build trust, and grow sales.
With Novi you can:
Unlock merchandising and marketing opportunities
with top retailers—like Conscious Beauty at Ulta Beauty, Planet Aware at Sephora, and Target Zero—to grow sales with conscious consumers.
Quickly assess product eligibility
for leading retailer attribute pillars and badging.
Verify claims and awarded certifications
with streamlined, AI and expert-guided workflows.
Activate verified badges
at major retailers’ ecommerce pages faster through Novi’s API integrations.
Centralize and manage product data
including ingredient, packaging, certification, and business practices data in one platform.
How Novi Works:
1.) Upload & Centralize Your Product Data
Submit your ingredients, packaging specs, certifications, and marketing claims in one secure place—no more chasing spreadsheets or digging through outdated documents.
Less guesswork, faster approvals, and better visibility into your data, approvals, and timelines.
2.) Verify Claims & Meet Retailer Standards
Get expert-backed guidance using data science and AI to determine which SKUs qualify, where you're falling short, and what you need to update to meet product claim criteria.
Understand how you comply with product verification requirements and leverage formulation or packaging recommendations.
3.) Distribute Verified Claims at Scale
Push verified claims, certifications, and badges directly to retailer partners’ ecommerce pages via Novi’s API.
Appear in retailers’ search filters, search results, digital real estate, promotional in-store campaigns and displays, and product description pages.
Differentiate your products and gain visibility with every verified attribute.
Benefits:
Get Discovered by More Consumers
Grow faster with verified claims that earn trust and drive revenue.
Efficient Enrollment in Retailer Programs
Architect values-based merchandising that attracts conscious consumers and grow sales.
Centralize & Distribute Product Data
Attract more brands and streamline your operations.
Grow faster with verified claims and programs consumers trust.
Novi connects your product attributes to the places that matter most - retailer shelves, PDP pages, and shopping filters.
