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Novi is Target's chosen partner to help impact-driven brands transform product data into verified claims, unlock merchandising opportunities at top retailers, and grow sales with conscious consumers.
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Join the Target brands trusted by Novi:
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Consumers demand more.
Novi x Target helps you meet their expectations.
With Novi, you can:
Unlock merchandising and marketing opportunities
with top retailers—like Ulta Conscious Beauty, Sephora Clean, and Target Zero—to boost visibility and drive sales.
Verify claims and certifications
with streamlined, expert-guided workflows.
Activate verified badges
on retailer eCommerce pages faster with API integrations.
Centralize and manage
ingredient, packaging, product, and business practices data in one enterprise-grade platform.
How Novi Works:
Upload Your Product Data
Ingredients, packaging, certifications, and business practices—all in one place.
Verify Claims Instantly
AI + expert support to assess eligibility for programs like Climate Pledge Friendly and Clean at Sephora.
Activate Across Retailers
Push verified badges directly to Amazon, Sephora, Target, and Ulta via Novi’s API.
Enable conscious consumers to find your products on target.com
Novi connects your product attributes to the places that matter most— retailer shelves, .com product pages, and shopping filters.
