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May 15, 2025
Conscious Commerce

How to market to Gen Z: A guide for CPG brands

Generation Z demands brands rethink traditional marketing approaches.

Amazon Climate Pledge Friendly: A complete guide
May 2, 2025
Conscious Commerce

Amazon Climate Pledge Friendly: A complete guide

Amazon’s Climate Pledge Friendly (CPF) program is designed to make sustainable shopping easier and more intuitive.

Apr 22, 2025
Inside Novi

Earth Day reflections: How consumer values are reshaping CPG brands

I’m thrilled to share some exciting news: Novi is launching our brand-new Rise of the Conscious Consumer CPG trends report today, in celebration of the 55th anniversary of Earth Day.

Jul 23, 2024
Legal Insights

How to avoid greenwashing and stay ahead of new legislation

Greenwashing is the act of making false or misleading claims about the environmental benefits of a product.

The Latest

What are PBTs? The dangers of these harmful chemicals
Feb 28, 2025
Clean Chemistry

What are PBTs? The dangers of these harmful chemicals

Global cosmetic and fragrance regulations: an essential guide for brands
Jan 31, 2025
Legal Insights

Global cosmetic and fragrance regulations: an essential guide for brands

Fragrance ingredient transparency: a clear advantage for brands
Feb 11, 2025
Clean Chemistry

Fragrance ingredient transparency: a clear advantage for brands

As conscious consumerism continues to shape markets, the fragrance industry—traditionally shrouded in secrecy—stands at a crossroads when it comes to transparency.

12 sustainable gift ideas from brands that share our values
Dec 13, 2024
Sustainable Living

12 sustainable gift ideas from brands that share our values

Amidst the bustle of serving customers over the holidays and planning for next year, finding gifts that check every box — clean, sustainable, and insanely desirable — takes time most of us don’t have.

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