What is MADEWORKS?
Trusted by top retailers, certification bodies, and 90,000+ brands
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MADEWORKS
MADEWORKS™ is a services platform that certifies products using ecosystem science and rigorous screening to drive change in the marketplace. We use data to give companies meaningful insights into substance safety and sustainability, helping them make better, safer choices.
Whether a company needs to reformulate a product to eliminate certain chemicals, benchmark its progress over time, or seek guidance on developing safer products, MADEWORKS has a program offering support.
Why should brands participate?
Enhanced Visibility
Certified products appear in a searchable directory of certified products and responsible brands. Your certification gives shoppers confidence in crowded marketplaces where "clean" and "green" claims lack credibility.
Willingness to Pay
According to McKinsey research, 60% of consumers say they will pay more for products with sustainable packaging.
Competitive Advantage
Your science-based certification demonstrates measurable safety standards while competitors rely on vague marketing terms.
Novi makes it simple to qualify for MADE SAFE and MADE WISE.
Get started01 - MADE WISE Certified™ certification:
MADE WISE Certified™ is a new certification that helps to eliminate over 15,000 harmful chemicals from consumer goods, driving transparency and accelerating the shift to safer, more sustainable production. MADE WISE sets a science-based standard that requires full ingredient transparency, beginning with the categories of cosmetics, personal care, formulated pet products, and supplements.
02 - MADE SAFE® certification:
MADE SAFE® is the only certification uncompromising in its commitment to both human and ecosystem health, with a rigorous, science-based process that evaluates every known ingredient and input for safety. MADE SAFE requires full manufacturer transparency, including disclosure of intentionally added substances and detailed insight into the production process, things that never make it onto labels.
The MADE Banned List screen
The MADE Banned List screens against intentionally added ingredients of over 15,000 harmful substances.
Additional fragrance & flavor disclosure
MADE SAFE certification requires that you disclose a comprehensive list of all fragrance and flavor ingredients, regardless of concentration.
The ecosystem approach screen
A comprehensive way to screen substances used in products in order to protect people, and every resource relied on for life.
Product specific requirements
Overall product documentation requirements for certification.
How to get certified:
As MADEWORKS' technology partner, Novi makes it easy to certify products for both MADE WISE and MADE SAFE. Whether you’re already certified or just starting out, Novi’s platform simplifies the process from evaluation to submission. Here’s how:
01
Sign
Sign Participation Agreement with MADEWORKS to begin your certification journey.
02
Screen
Submit Screening Fee to MADEWORKS.
03
Upload
Provide complete ingredient data through the Novi platform.
04
Attest
Complete Screening Process and submit required documentation via Novi.
05
Review
(MADE SAFE only) Complete Ecosystem Approach screening.
06
Results
Get either a Statement of Certification or Statement of Improvement.
07
Certify
Pay annual licensing fee if compliant, or receive improvement guidance for resubmission.
As MADEWORKS' tech partner for MADE SAFE and MADE WISE, Novi makes qualification easy. Upload once, test against requirements, close gaps, and get certified.
Novi helps you earn MADEWORKS certifications and reach more shoppers.
