We tell you what to change, where to change it, and why it matters.
EXPLORE WHY NOVIUnderstand how AI interprets your products, category, and competitive set.
Measure recommendation performance and uncover what's driving AI's decisions.
Receive prioritized recommendations to improve product data, content, and distribution across your digital footprint.
From early product strategy and category positioning to go-to-market execution and continuous optimization.
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Move through stage gates with confidence by testing concepts, claims, positioning, and product decisions.
Find the positioning that makes your product relevant, differentiated, and easy to choose.
Understand what drives visibility and recommendations across digital shelf and AI shopping and where to improve.
Novi is the only AEO platform that understands why AI recommends products, then turns that intelligence into optimized product data, content, and distribution.
BOOK A DEMONovi is an AI Engine Optimization (AEO) solution that helps brands and retailers increase product recommendations across ChatGPT, Gemini, Perplexity, Claude, and other AI-powered shopping experiences. For several years, Novi has been a trusted product data partner to leading retailers and consumer brands, helping structure and verify the information that powers product discovery. Today, Novi combines that expertise with patent-pending Category Intelligence to reveal how AI makes recommendation decisions, measure product performance, and deliver actionable insights across product data, content, and distribution. The result is more AI recommendations, greater product discoverability, and stronger business growth.
Novi uses Category Intelligence to uncover how AI understands your category, evaluates products, and prioritizes recommendation signals. It then turns that intelligence into product-level optimizations across the digital footprint, helping products become more likely to be recommended.
Unlike other AEO platforms focused on prompts and brand visibility, Novi is built around Category Intelligence. It reveals how AI understands categories, evaluates products, and makes recommendation decisions, giving brands a deeper, more actionable view of how to compete in AI-driven discovery.
Novi is for eCommerce brands and retailers that want their individual products to be chosen by AI shopping systems. It’s built for teams responsible for product data, growth, and e-commerce performance, not just content or marketing analytics.
