What is Novi?
A: Novi is the standard for verified product data in AI commerce. Our platform helps brands and retailers verify and amplify product and certification data to increase product conversion. Novi additionally powers product badging programs for major retailers, like Target, Sephora, and Macy’s, ensuring consumers can discover and buy products they can trust. Learn more about how Novi works.
Who uses Novi?
A: From small brands to major, global enterprises, users leverage Novi to verify product claims, increase customer discoverability in AI Shopping, and unlock more growth opportunities.
How does Novi support brands and retailers in AI shopping?
A: Novi ensures your products don’t get left behind as shopping is transformed by AI. Today, products are increasingly discovered, recommended, and purchased through agentic shopping tools. For brands, Novi acts as the trust engine that drives product-level discoverability by helping your products earn retailer badges, propagate third-party certifications, and build AI-ready product content on your PDP pages that creates preference with shopping agents. For retailers, Novi provides enriched, verified product metadata and certifications that increase trust, authority, and citations of your e-commerce experience, giving you a competitive edge in AI-driven discovery and conversion. Explore Novi’s solution for AI Shopping.
How does Novi verify product claims?
A: Novi verifies claims directly from the brands and certifying bodies themselves. Novi does not rely on scraping, it leverages document-based evidence to ensure claims like Vegan, Organic, or Cruelty-Free meet each retailer’s exact standards. This data is securely stored and easily shared with retail partners. View claim verification process.
What retailers does Novi work with?
A: Novi partners with major retailers such as Target, Ulta Beauty, Sephora, Grove and more. Each program has unique criteria, and Novi ensures your product data meets their specific conscious commerce requirements. Explore retailer programs.
How much does Novi cost?
A: Novi offers flexible plans depending on your brand size and needs. Pricing varies based on features, product volume, and retailer programs. Request a demo for pricing.
Can I use Novi without technical expertise?
A: Yes. Novi is built for non-technical teams. Our interface is intuitive, and our customer success team offers onboarding, training, and support to help retailers and brands get started quickly. Get started with Novi.
Does Novi integrate with other systems?
A: Novi integrates with retailer portals and other eCommerce tools, removing manual work and making it easy to sync product data and avoid duplicate work.
How should I contact Novi?
A: For General Inquiries: support@noviconnect.com. For retailer specific inquiries, please use the following email addresses:
Target: targetzero@noviconnect.com
Ulta Beauty: consciousbeauty@noviconnect.com
Macy's, Bluemercury, and Bloomingdales: macys@noviconnect.com
Sephora: sephora@noviconnect.com
