The consumer goods landscape is experiencing a safety revolution. Health-conscious shoppers increasingly demand transparency about what goes into the products they use daily, from skincare to supplements. MADEWORKS™ is answering this call by revolutionizing how brands approach product safety through two industry-leading certifications now powered by Novi's compliance platform.

This partnership represents a major milestone for Novi as our first direct collaboration with a certifying body. Unlike our existing retailer partnerships, working directly with MADEWORKS™ creates a new pathway for brands to achieve meaningful safety certifications that unlock both consumer trust and omnichannel opportunities.

What is MADEWORKS™?

MADEWORKS™ is a services platform that certifies products using ecosystem science and rigorous screening to drive change in the marketplace. They use data to give companies meaningful insights into substance safety and sustainability, helping them make better, safer choices.

Whether a company needs to reformulate a product to eliminate certain chemicals, benchmark its progress over time, or seek guidance on developing safer products, MADEWORKS™ has a program offering support.

The organization operates two distinct certification programs designed to meet brands at different stages of their safety journey.

Two Certifications, Two Pathways to Safety

MADE SAFE®: The flagship certification

MADE SAFE® is a human health and ecosystem-focused product certification program that does not compromise on ingredient safety. This flagship certification is known for its comprehensive and rigorous commitment to both human and ecosystem health.

Products seeking the MADE SAFE® seal are screened to validate that over 15,000 Banned / Restricted List substances have been avoided, going far beyond basic ingredient list reporting. The certification requires full manufacturer transparency, including disclosure of intentionally added substances and detailed insight into the production process.

Key features of MADE SAFE®:

• Prohibits more than 15,000 harmful chemicals
• Requires comprehensive ecosystem screening
• Demands full ingredient and production transparency
• Evaluates environmental impact assessment
• Ideal for brands with deep sustainability commitments
• Required for inclusion in Amazon's Climate Pledge Friendly program

MADE SAFE® has partnered with Amazon's Climate Pledge Friendly program, making MADE SAFE® products more accessible and expanding their reach to a broader range of consumers.

MADE WISE Certified™: The Accessible Entry Point

MADE WISE Certified™ is a newer, more scalable standard designed for broader brand adoption and safer product entry points. MADE WISE Certified™ helps eliminate over 15,000 harmful chemicals from consumer goods, driving transparency and accelerating the shift to safer, more sustainable production.

Unlike vague "clean" or "green" claims, MADE WISE Certified™ sets a science-based standard that exceeds US and EU regulations while requiring full ingredient transparency.

Key features of MADE WISE Certified™:

• Prohibits more than 15,000 harmful chemicals
• Focuses on safer ingredients and transparency
• Requires full ingredient disclosure only
• No ecosystem screening required
• Ideal for brands early in their safer product journey
• Not currently accepted for Amazon Climate Pledge Friendly

Market Impact and Brand Success

The demand for safety certifications continues to surge. MADE SAFE follows the "Precautionary Principle": when enough data cannot be gathered to confirm that an ingredient doesn't harm humans, it's disqualified from certified products.

Brands across industries are recognizing the competitive advantage these certifications provide:

Beauty and Personal Care: From Kate McLeod’s website: All Kate McLeod products are proudly MADE SAFE™. The MADE SAFE™ seal means that a product is literally made with safe ingredients™ not known or suspected to harm human health, animals, or ecosystems. It's the only nontoxic certification to apply to products we use every day.

Home Goods: Fontana Essentials was the first candle and room spray to receive MADE SAFE certification, formulating their products specifically with this certification’s standards in mind as a guide for a guaranteed safe product.

Mattress Industry: Companies like Naturepedic have built their entire brand positioning around MADE SAFE certification, demonstrating the competitive advantage these certifications provide.

The Retail Connection

Both MADE SAFE and MADE WISE certifications open doors to major retail opportunities. Products with Amazon's Climate Pledge Friendly badge see an average 12% lift in sales during their first year after certification, and MADE SAFE certification qualifies products for this coveted program.

MADE SAFE Certification participates with Amazon Climate Pledge Friendly, B Lab, and Wayfair Shop Sustainably programs, giving certified brands access to multiple premium retail channels.

This creates a clear value proposition: achieve MADEWORKS certification through Novi, gain retail placement, and drive sales growth through safety-conscious consumer demand.

How the Partnership Works

For the first time, brands can access MADEWORKS certifications through a streamlined digital process.

Brand Workflow:

1. Brand contacts MADEWORKS to begin certification
2. Brand signs contract with MADEWORKS and pays screening fee
3. MADEWORKS routes brand to Novi platform
4. Brand creates account and accesses MADEWORKS portal
5. Brand uploads SKUs and completes attestations
6. Brand submits for review by MADEWORKS team
7. Approved brands receive certification and can display seals

The Novi Advantage:

• Streamlined digital submission process
• Real-time compliance tracking
• Automated gap identification
• Direct integration with MADEWORKS review system
• No platform fees for participating brands

Why This Partnership Matters

For Brands

Access to industry-leading safety certifications through an intuitive digital platform. No more complex paperwork or unclear submission processes. Novi handles the technical complexity while brands focus on product safety.

For Retailers

A trusted pipeline of safety-certified products that meet consumer demand for transparency. Retailers can confidently promote certified products knowing they meet rigorous third-party standards.

For Consumers

Easy identification of products that prioritize safety and transparency. Both MADE SAFE and MADE WISE seals provide clear signals about product safety in an increasingly complex marketplace.

For Novi

MADE SAFE's mission is to revolutionize how consumer products are made, thereby eliminating the use of harmful chemicals from the marketplace to ensure a safe and sustainable future for all.

By partnering with MADEWORKS, Novi is accelerating this mission. We're making it easier for brands to achieve meaningful safety certifications while creating a more transparent marketplace for consumers.

The safety revolution is here. Brands that embrace transparency and safety certifications will build stronger consumer relationships, gain retail advantages, and contribute to a healthier marketplace.

Ready to Get Started?

MADEWORKS certifications represent the gold standard in product safety. Whether you're ready for MADE SAFE's comprehensive approach or want to start with MADE WISE's accessible pathway, Novi makes the certification process seamless.

Let Novi put you in touch with MADEWORKS to begin your certification journey, then leverage Novi's platform to streamline submissions and track your progress. Together, we're building a safer, more transparent future for consumer goods.

The question isn't whether to pursue safety certification. The question is which MADEWORKS certification fits your brand's journey toward safer products.

Want to get certified? Get started here.