Your gateway to indie brands.

Indie brands are here to stay. Novi provides a channel to access the ingredient and packaging needs of hundreds of indie brands at scale, while only dealing with one purchaser (us!).
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The product development platform trusted by...


Visibility that cuts through the clutter of “clean”

Hundreds of retailers, indie brands, and formulators trust Novi to help them develop clean, transparent products from our library of pre-vetted raw materials from our preferred supplier network. When you join our network, your ingredients and packaging will be front and center during product development, with full ingredient profiles and claims verification available to the formulator.

Logistics that fit your business

Novi acts as purchaser on all transactions, aggregating order volumes across our brands and working with our network to manage breakdown, repacking, and distribution logistics.

Ingredient analysis to help you grow

Streamline R&D assessments via Novi’s proprietary verification tool and our direct line into ever-changing retail policies — letting you assess your entire portfolio against the retailer, regulatory, and non-profit standards that your customers care about.

“Novi has become the clear front-runner in terms of innovative sourcing platforms. This type of platform delivers true transparency and is the future of the beauty industry”.

“What Novi is doing is a gamer-changer! There is no other platform or tool that allows brands to create in such a groundbreaking way. People, the world really, are demanding higher transparency, sustainability and trust from their products. This is the future, and Novi is on the forefront of meeting this demand.”

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