Your gateway to indie brands

Get your ingredients in front of 2,000+ active brands and manufacturers with Novi. We’re the exclusive compliance partner for clean beauty programs at Ulta, Sephora, and Credo.

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Trusted by top suppliers, manufacturers, brands, and retailers.

Grow your reach.

Novi serves 2,000+ active brands and formulators, has vetted 50,000+ formulas with 20,000 ingredient options for sale, from 150+ ingredient suppliers.

Novi serves 2,000+ active brands , has vetted 50,000+ formulas , with 20,000 ingredient options for sale, from 150+ ingredient suppliers .

Convert new business leads
through our built-in network of buyers

  • Connect with formulators and contract manufacturers already shopping on Novi’s ingredient marketplace
  • Meet demand from smaller buyers who prefer our easy ecommerce experience and exclusive low MOQ offerings
  • Focus on your business priorities and let us manage sampling, sales, and fulfillment to these smaller yet valuable accounts

Access key data to help shape & grow your business

  • Learn which of your materials are engaging the rapidly growing number of brands and formulators on Novi
  • Tailor your R&D and ingredient offerings with platform insights like trending search terms and customer sampling and buying data
  • Use buying data and trends to optimize your ingredient portfolio & marketing plan

Tell compelling ingredient stories to brands and their formulators

  • Deliver robust information about your offerings to boost inclusion in formulas
  • Share ingredient background that will pique interest and enhance marketing
  • Use a custom storefront to market your ingredient portfolio and choose from a range of marketing packages that meet your business objectives

Get your ingredients to brands big and small

Novi is the exclusive trusted downpacking partner to top suppliers, since our low MOQs allow CMs and brands to purchase your materials for the first time.
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Novi Connect, as one of our strategic partners, presents numerous growth opportunities, particularly in facilitating brands and contract manufacturers to deliver sustainable solutions and accelerate their go-to market strategies.”

Donna Petretti
Head of Marketing

What Novi is doing is a gamer-changer! There is no other platform or tool that allows brands to create in such a groundbreaking way. People, the world really, are demanding higher transparency, sustainability and trust from their products. This is the future, and Novi is on the forefront of meeting this demand.

Cheryl Morano
President at Agilex Fragrances

Get answers to common questions about Novi, its features and how to make the most of our powerful platform.

Frequently Asked Questions