Optimize your products to be chosen in AI-driven commerce.
Turn product data into actions that drive sales.
Novi's AI Shopping Optimizer.
Uncover actionable insights that drive product data optimization for each of your selected personas from strategy to execution.
Observability
Novi shows you how AI chooses your products for different shopper personas.
Recommendations
Novi offers actionable recommendations on how to optimize your digital product data footprint.
Implementation
Novi automatically populates optimized updates.
Multi-Platform Propagation
Novi leverages its data network to ensure that your digital footprint is distributed with impact.
Restructured product data.
Actionable insights that transform trust signals into growth by providing brands with clear optimization recommendations to boost visibility.
View rankings
See detailed performance.
Shopper profiles
Typical vs values-driven shoppers.
Recommendations
Boost AI visibility.
The only AEO platform built on verified product-level claims.
Trust signals are the new AI currency.
AI is becoming the new storefront.
One-third of holiday shoppers plan to use AI tools to find products this year, and AI shopping queries have nearly doubled (Retail Dive, MSN). Industry leaders now call AI the anchor tenant of tomorrow’s malls (BCG).
This shift is driving the rise of Answer Engine Optimization (AEO).
This shift is driving the rise of Answer Engine Optimization (AEO). Unlike SEO, which focuses on short keywords and rankings, AEO responds to longer, more complex questions. AI agents rely on structured, credible product data to decide what to surface. In AEO, trust and mentions matter more than position.
Novi’s research shows that trust signals are now the strongest driver of AI visibility.
Products with verified badges and endorsements were selected up to 259% more often than random chance, while unverified products were almost completely ignored. Named authorities like Ulta Conscious Beauty, MADE SAFE, and EWG dramatically outperformed generic claims. Pairing badges with optimized text increased selection rates sevenfold.
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Grow your sales with Novi.
Outrank competitors in AI shopping.
See exactly how your products rank across OpenAI, Claude, Gemini, and Perplexity. Heat maps highlight where AI gets your brand wrong, so you know what to fix.
Turn verified data into growth.
Use certifications, retailer program badges, and trust signals that AI agents prioritize. Products with verified information see 89% selection rates vs. just 17% without.
Achieve higher AI visibility.
Move from the 8th to the 3rd place with actionable optimizations. Brands typically see a +107% uplift and stronger visibility at every customer touchpoint.
Spend your marketing budget wisely.
Promotional tags (like ‘sponsored’ or ‘limited time’) didn’t help. In fact, they often hurt. Promotional labels underperformed verified labels by 10-58x.
Shoppers with hyper-personalized queries were more likely to select products backed by verified data, proving trust signals, not just ratings , drive visibility in AI shopping.
Named programs like Ulta Conscious Beauty, MadeSafe, EWG, and Target Clean outperformed generic verifiers significantly.
Your questions, answered.
What is Novi?
A: Novi is the standard for verified product data in AI commerce. Our platform helps brands and retailers verify and amplify product and certification data to increase product conversion. Novi additionally powers product badging programs for major retailers, like Target, Sephora, and Macy’s, ensuring consumers can discover and buy products they can trust. Learn more about how Novi works.
Who uses Novi?
A: From small brands to major, global enterprises, users leverage Novi to verify product claims, increase customer discoverability in AI Shopping, and unlock more growth opportunities.
How does Novi support brands and retailers in AI shopping?
A: Novi ensures your products don’t get left behind as shopping is transformed by AI. Today, products are increasingly discovered, recommended, and purchased through agentic shopping tools. For brands, Novi acts as the trust engine that drives product-level discoverability by helping your products earn retailer badges, propagate third-party certifications, and build AI-ready product content on your PDP pages that creates preference with shopping agents. For retailers, Novi provides enriched, verified product metadata and certifications that increase trust, authority, and citations of your e-commerce experience, giving you a competitive edge in AI-driven discovery and conversion. Explore Novi’s solution for AI Shopping.
The only AEO platform built on verified product-level claims.
Stop optimizing for static moments and start influencing contextual conversations.
