‍Consumer use of AI tools has exploded, with 62% of U.S. adults using AI weekly and nearly 50% using it daily. This year, shoppers aren’t just browsing—they’re asking AI to find specific, personalized gifts for every person on their list.
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From price comparison to product discovery and personalized recommendations, AI is influencing every stage of the holiday buying journey.
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This guide breaks down exactly what that means for marketers and how to stay ahead.