Today, brands on Novi can compare their formulas and ingredients against Target's latest policy guidelines: Target Clean 2023.
Target Clean 2023 consists of the Target Priority Chemicals List- a list of chemicals developed by Target that is an updated version of the Target UCL. Chemicals used in consumer products are a priority for Target, the guests, and the suppliers. Target has a strong track record of leadership in identifying, reducing and eliminating substances in our products, supply chain and operations when they demonstrate a potential risk to our guests or team members.
At Novi, we’re determined to lead this work and show how a proactive stance on chemicals is beneficial to our business, our guests and the world. All vendors with Target Clean products have been instructed to adhere to this list by their first transition/revision date in 2023.
Yes. When you sign in to Novi, you will see Target Clean 2023 and Target Clean 2019. Both policies are available for brands to select and compare the differences.
Novi has over 65 industry-wide ingredient policies and standards, from Target Clean to animal welfare. Each time a retailer, government, or certifying body updates their standard, Novi automatically encodes the updates in the app. Sign In or create a free account to see if your products are eligible.