Stand out. Build trust. Grow sales.

Novi helps impact-driven brands transform product data into verified claims, unlock merchandising opportunities at top retailers, and grow sales with conscious consumers—all in one platform.

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Join the thousands of brands trusted by Novi:

Consumers demand more.

Novi helps you meet their expectations.

With Novi, you can:

Unlock merchandising and marketing opportunities

with top retailers—like Ulta Conscious Beauty, Sephora Clean, and Target Zero—to boost visibility and drive sales.

Verify claims and certifications

with streamlined, expert-guided workflows.

Activate verified badges

on retailer eCommerce pages faster with API integrations.

Centralize and manage

ingredient, packaging, product, and business practices data in one enterprise-grade platform.

How Novi Works:

01

Upload Your Product Data

Ingredients, packaging, certifications, and business practices—all in one place.

02

Verify Claims Instantly

AI + expert support to assess eligibility for programs like Climate Pledge Friendly and Clean at Sephora.

03

Activate Across Retailers

Push verified badges directly to Amazon, Sephora, Target, and Ulta via Novi’s API.

Novi is the way of the future for brands to be able to verify their products for retailer programs.”

Ilia Beauty

Grow faster with
verified claims and programs consumers trust.

Novi connects your product attributes to the places that matter most—
retailer shelves, .com product pages, and shopping filters.

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