Be discoverable at Macy’s.

You are one step away.

Macy’s partnered with Novi to help you get discovered by conscious shoppers and unlock premium visibility on Macy’s site.

  • Boost sales with product attributes shoppers search for
  • Increase visibility through filters, search, and featured placements
  • Grow faster by unlocking merchandising opportunities
Join

Join the Macy's brands already using Novi.

Consumers demand more.

Novi x Macy’s helps you meet their expectations.

With Novi, you can:

Unlock merchandising and marketing opportunities

with top retailers—like Ulta Conscious Beauty, Sephora Clean, and Target Zero—to boost visibility and drive sales.

Verify claims and certifications

with streamlined, expert-guided workflows.

Activate verified badges

on retailer eCommerce pages faster with API integrations.

Centralize and manage

ingredient, packaging, product, and business practices data in one enterprise-grade platform.

Get Started

How Novi Works:

01

Upload Your Product Data

Ingredients, packaging, certifications, and business practices—all in one place.

02

Verify Claims Instantly

AI + expert support to assess eligibility for programs like Climate Pledge Friendly and Clean at Sephora.

03

Activate Across Retailers

Push verified badges directly to Amazon, Sephora, Target, and Ulta via Novi’s API.

Enable conscious consumers to find your products on macys.com.

Novi connects your product attributes to the places that matter most—
retailer shelves, .com product pages, and shopping filters.

Get Started