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This guide is designed to help CPG marketing teams move from uncertainty to action. It explains what Answer Engine Optimization (AEO) actually is, why it matters now, and, most importantly, how teams should organize around it. We explore where AEO ownership typically lives, how teams are funding and resourcing it, and what effective starting points look like for brands at different stages.
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You’ll see how emerging, mid-market, and enterprise CPG teams are aligning SEO, brand, eCommerce, product data, and legal stakeholders to support AI-driven discovery, without rebuilding their entire org or tech stack. The guide also outlines the core operational steps teams can take this quarter to improve how their products are understood, trusted, and selected by AI shopping engines.
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If your team is asking who owns AEO, how to prioritize it, or where to start, this guide gives you a practical framework to begin.