Get Discovered in AI Search
with Verified Product Claims
Boost Rankings. Increase Visibility. Grow Conversion.
Why it matters:
87% of shoppers are willing to pay more for trusted products. Verified claims ensure AI recognizes and rewards that trust.
Badged products signal value-on Amazon, Climate Pledge Friendly items saw a 12.5% sales lift within 12 weeks.
Sustainable products deliver 33% of all CPG growth, and verified claims ensure they’re trusted, visible, and chosen in AI-driven shopping.
Novi verifies claims across all categories, powering growth in the era of AI shopping
Novi is your trusted partner to scale verified products, streamline certification workflows, and win in the era of AI shopping
Leading retailers are winning in AI shopping by meeting consumer values with verified, impact-driven product offerings.
Verified Product Claims
Products with claims independently certified for accuracy, including Made in the USA to reduce liability.
Recycled products and/or packaging
Products and/or packaging containing at least 30% post-consumer recycled materials.
Cruelty-Free
Verified by third-party certifications like PETA, Leaping Bunny, or Choose Cruelty-Free to ensure no animal testing.
Purpose Driven
Celebrates brands creating meaningful change for people and the planet.
Packaging Alternatives
At least 50% of packaging must use alternatives to plastic, such as FSC-certified paper, aluminum, steel, or glass.
Waterless or concentrated
Products that contain less water to minimize packaging and water use.
Explore how Novi works for you
For Brands
Stand out in AI Search. Verified claims win higher rankings and stronger conversion in AI-driven discovery, whether its “vegan,” or “made in the USA.
For Retailers
Grow verified claims merchandising. Empower AI-powered search and your own site experience with verified claims.
For Certifiers
Scale your influence. Novi connects your certifications directly to retailers and AI platforms, expanding your reach with brands.
Novi is a game-changer in getting more sustainable products into the hands of our clients. The Novi platform has aggregated data to provide the best options for clean, sustainable ingredients and packaging for brands.”
By partnering with Novi, we can make the journey easier by having values baked directly into our customer experience, allowing customers to better find the brands and products that meet their high standards as well as our own. We aim to continue raising the bar for the industry by integrating verified, machine-readable claims from a trusted third party across all of our product categories."
As a new retailer offering only the highest quality products for use during pregnancy and the postpartum period, Novi has been a game changer. They made it so simple to translate my vision to a set of science-backed standards I'm proud of. Now, I can now be fully confident that Sorette brands are rigorously verified to meet our industry-leading clean standards.”
