See how the latest GPT update reshaped product categories, competitive sets, and retailer citations across three everyday meal-shopping categories.
Novi analyzed how GPT-5-mini, GPT-5.5, and GPT-5.6 Luna recommended products across Budget Meals, Easy Meals, and Meals Under 5 Minutes. The research shows how newer models increasingly interpreted these categories as frozen prepared meals, changing which products entered the recommendation set and which competitors brands were up against.
Download the analysis to see how the competitive set shifted, how retailer citations changed, and why model intelligence matters when AI recommendations move even when nothing about the product itself has changed.
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