Why the 2025 holiday season marked the biggest shift in eCommerce in 30 years.
Where does GenAI actually send shoppers to buy?
Novi’s latest research reveals how AI shopping agents route consumers after recommendations and why brand-owned and specialty retail destinations are dominating GenAI shopping traffic.
Based on an analysis of 49,000+ domains across 100+ CPG categories, this report breaks down what’s changing, what’s working, and how brands can adapt their DTC and retail strategies to win product visibility in AI-driven commerce.
Stop optimizing for static moments and start influencing contextual conversations.
