Most brands approach AI discovery as a visibility problem, but the real issue is often inconsistency. Product information, claims, and signals vary across DTC sites, retailer PDPs, and third-party platforms like Reddit, creating a fragmented digital footprint that AI systems must interpret. At the same time, the signals that matter differ by category, meaning changes that work in one area may have little impact in another. In this session, Kimberly Shenk, CEO & Co-founder of Novi, is joined by Lisa Curtis, CEO of Kuli Kuli, to unpack how brands are navigating these challenges in practice. Together, they’ll explore where digital footprints break down, how citation patterns vary by category, and how to focus efforts on the signals that actually matter.
