How a Fast-Growing Personal Care Brand Turned AI Visibility into Organic Search Growth

The Challenge

This brand wasn't invisible to AI. It was being overlooked. Products were present in AI shopping results but not ranking where they needed to be,  sitting outside the top results in their most important categories, while competitors with comparable products were capturing the recommendations. The brand needed to move from present to preferred.

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How Novi Helped

Novi partnered with the brand to diagnose exactly where products were falling short in AI recommendation rankings, then executed a targeted optimization strategy focused on the categories with the highest commercial intent. Within the first two weeks, the brand’s share of voice quadrupled.

Starting in late February, Novi's work included:

• Identifying the competitive categories with the highest AI shopping volume and recommendation opportunity.
• Optimizing product-level structured data and schema to improve AI readability and ranking signals.
• Expanding category intelligence to align product attributes with how LLMs evaluate and rank products.
• Strengthening authority signals through editorial and third-party source alignment.
• Distributing optimized product data through Google feeds and retailer channels to maximize reach.

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Results

Within the first months of working together, the brand saw significant movement across both AI rankings and organic search performance:

70% share of voice increase in focus categories.

The brand went from an afterthought to a consistent presence in AI shopping results.

40%+ growth in AI audience.

More consumers were seeing and engaging with the brand through AI shopping interfaces.

Top 10 product rankings in focus categories.

Key products moved within striking distance of top recommendations — the zone where content optimization can push them into the top results.

2x growth in new users and conversions from organic search.

Outpacing direct traffic in the same period.