In this episode of Novi Knows, Novi Co-founder and CEO Kimberly Shenk breaks down Category Intelligence, the practice of reverse engineering how an LLM organizes language into semantic neighborhoods so your product shows up no matter how a consumer phrases their question. Using a librarian-and-author analogy, she walks through why chasing individual prompts is a losing strategy (see the prompt chasing episode, linked below) and why understanding the model's own language map is the winning one.
Stop optimizing for static moments and start influencing contextual conversations.
