Where LLMs Go to Do Their Research

In this episode of Novi Knows, Novi Co-founder and CEO ‪Kimberly Shenk breaks down where LLMs go to research products, why those sources vary by model and category, and the difference between a frequently cited source and an authoritative one. She also explains why simply building a Reddit strategy can miss the bigger picture, and where brands should focus instead if they want to improve product selection and ranking.