For decades, SEO was one of marketing’s most consistent investments—optimize content, rank higher, earn more traffic. But AI-driven discovery tools like ChatGPT, Perplexity, and Google Gemini are rewriting the rules. Consumers no longer search by keyword; they ask AI to find products that meet specific needs, and those results depend on credibility and verified data, not backlinks.
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Our latest white paper unpacks how this shift is breaking the traditional SEO model and what it means for CPG marketers. It explains why Answer Engine Optimization (AEO) is emerging as the new visibility lever helping AI systems understand, trust, and recommend your products.
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You’ll learn how leading brands are:
- Rebalancing SEO budgets toward AEO and data credibility
- Structuring verified product data to drive AI selection
- Building trust signals that sustain long-term visibility
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SEO isn’t dead, but its playbook is. Discover how brands are adapting to win visibility and trust in AI-driven commerce.