The men on the executive team at Novi know good goods. But they are also low-maintenance, cool dads. Yes, all four of them are both dads and cool (in their own ways).
To help you buy more thoughtful and waste-free gifts, we’ve rounded up their picks for Father’s Day 2025. Unlike our Mother’s Day Gift Guide, penned by our own VP of Marketing Ally Basak, this Father’s Day Gift Guide is a little more bare bones. Because these guys optimize for comfort, efficiency, and durability, both for themselves and when buying gifts for their own dads.
Here are our dad picks for Father’s Day 2025.
Dan’s Picks (Head of Revenue)
1. Buck Mason — Lightweight Seersucker Romeo Pant
Logic: I spend my summers on the beach at the Jersey Shore and think these would work for nights out. I love that this brand started in Venice, CA, but their mission is to bring back textile manufacturing and millinery in Eastern Pennsylvania.
Price: $225
Get it at: Buck Mason
Notable attributes: Made in USA, 100% cotton
2. Dr. Squatch — Heavy Grit Scrub Soap
Logic: I LOVE the heavy grit for peak exfoliation.
Price: $6-8
Get it at: Dr. Squatch, Amazon
Notable attributes: Good for Sensitive Skin, Natural Ingredients
3. Walker — Adidas x Walker Beyond Twistknit Polo in White
Logic: Walker Golf is my new fav golf brand. Great fit. I like this collaboration with Adidas.
Price: $90
Get it at:Walker, Amazon
Notable attributes: 70% recycled polyester
Galen’s Picks (Head of Engineering):
1. Nisolo — Chelsea Boots in waxed brown
Logic: My last pair of Chelsea’s just bit the dust after 15 years. This is the most classic of boot styles, produced with care for both people and the planet.
Price: $250
Get it at: Nisolo, Macy's
Notable attributes: Natural leather, 94% carbon footprint reduction, Waterproof
2. Ray-Ban — Aviator Sunglasses in gold
Logic: Can you even call yourself a dad if you don’t wear these?
Price: $244
Get them at: Rayban, Amazon
Notable attributes: Lightweight metals, UV protection
3. Birkenstock — Arizona Essentials Waterproof Slide Sandal
Logic: I don’t know if your dad recently moved to Southern California to live near the beach, but mine did. He needs comfortable sandals because anything that encourages him to keep walking after that broken hip helps.These should do the trick. I would also wear these.
Price: $110-$115
Get it at: Birkenstock, Nordstrom
Notable attributes: Made from recycled plastics, Vegan
Adam’s Picks (Head of Product)
1. LARQ — Bottle Filtered Flip Top
Logic: I got this as swag when I joined the Novi team and now I can’t use anything else. Its built-in filter ensures every sip is clean and because it’s insulated, it keeps drinks cold for 24 hours. I also like the built-in carabiner.
Price: $50
Get it at: Larq.com
Notable attributes: Alternative to single-use plastic bottles
2. Milwaukee Power Tools — Cordless Impact Wrench
Logic: This company has been in business for over 100 years and were the first ones to invent cordless drills. Their tools are so durable that I can pass them down to my kids.
Price: $158
Get it at: Amazon
Notable attributes: Lithium-ion rechargeable battery, Built-in LED light, Made in USA
3. Hyperlight — Guara Wakeboard
Logic: I live on a lake in upstate New York and wakeboard with my family whenever possible. I’ve got my eye on this because it’s the first board they’ve built with sustainability in mind. In an industry that hasn’t always cared about earth-friendly materials, this feels like a meaningful step in the right direction.
Price: $735
Get it at: Hyperlite
Notable attributes: New BIO-RESIN system/material
Greg’s Picks (Head of Strategy & Finance)
1. Vuori — Ponto Performance Jogger Pants
Logic: I wear these things 4 days per week. Don't judge.
Price: $98
Get them at: Vuori, REI
Notable attributes: 89% recycled polyester, all vendors in their supply chain adhere to the Vuori Code of Conduct on labor
2. High West Distillery — Campfire Whiskey
Logic: I have lots of great memories of drinking this in Park City. It has become a family favorite for both me and my pops.
Price: $73
Get it at: High West
Notable attributes: Glass bottle, small batch
3. Attitude — Body Lotion
Logic: Because men get dry skin too.
Price: $16
Get it at: Amazon, Attitude
Notable attributes: Vegan, EWG-verified, free of parabens and phthalates
Ally’s List (For Her Mom)
I’ve been eyeing these woven flats for months and have decided to get them for my mom. These are pricey so it’s good that the chartreuse metallic ones I want are out of stock. I have had a pair of their loafers for over 5 years now and still wear them all the time. The styles are artisan-made, sustainable, and timeless. This brand was founded by two women best friends in Sausalito so it’s local and women-owned. They have a new store on Fillmore in SF that my financial planner has asked me to avoid.
Price: $395
Get it at: fredasalvador.com, Shopbop
Notable attributes: Leather tannery is a Leather Working Group approved trader, handmade at a family-owned factory in the traditional footwear town of Elda, Spain
My mom will spend lots of money on beauty products for me but has a really hard time spending on herself. This stuff is well worth the price for anyone with dry or damaged hair. My amazing colorist Cory at Pony Salon in Oakland introduced me to it and now I don’t want to live without it. IMHO, this puts OLAPLEX to shame.
Price: $29
Get it at: Target, Sephora, Amazon, TikTokShop
Notable attributes: Headquartered in SF, vegan, no silicones
Verified by Novi
I got this at a Credo Beauty while visiting LA on the recommendation of a salesperson. This clean mascara contains peptides and actually works—and I've tried them all.
Price: $29
Get it at: Sephora, TikTokShop
Notable attributes: Vegan, cruelty-free
Verified by Novi
My mom actually introduced me to this one! Her friends were all talking about it because it’s supposed to be a great brightener for mature skin (and dry skin). Can be used as a highlighter on cheeks, lips, and eyes. This is Bobbi Brown’s latest company and the whole ethos is “no-makeup makeup.” They follow guidelines even more stringent than those of the E.U. to eliminate over 2,700 potentially harmful ingredients.
Price: $40
Get it at: jonesroadbeauty.com, TikTokShop
Notable attributes: Women-founded, no phthalates, no sulfates, no petrolatum, no PEGs, no cyclic silicones, no EDTA, no BPA
Cool brand, cool packaging with a cool brush applicator to paint on/rub in the powder. Critical for moms on the go but good that their kids or grandkids don’t have to ingest talc or polymers.
Price: $42
Get it at: crownaffair.com, Sephora, goop, Moda Operandi
Notable attributes: Refillable packaging, clean formula
Verified by Novi
My stepmom saw mine last time we went on a trip together and wanted it. She has a much more classic style than me but we both like the timeless and unique look of this. Something different than the Away suitcase most of my friends have.
Price: $295 (on sale from $445)
Get it at: tourparavel.com
Notable attributes: Small business, carbon neutral, vegan leather detail
My mom doesn’t sleep as well as she used to so I was thinking this might help her understand her body better. The previous versions looked too bulky to me but the v3 horizon style is sleeker and the gold finish would go with the rest of the jewelry she wears since she’s not a mixed metal fan.
Price: $395
Get it at: ouraring.com, Amazon
Notable attributes: Responsible sourcing and production
Ally’s List (For Ally)
During my last trip to NYC, a very cool soon-to-be mom friend brought me to this little shop on Elizabeth Street. I instantly fell in love with these shoes. The brand was founded by two lawyers who started out making men’s neckties but ended up making comfy, unique shoes from globally-sourced textiles inspired by their travels. They now also have stores in Aspen, Nantucket, Paris, and LA.
Price: $245
Get it at: resipsa.com
Notable attributes: Handmade using repurposed textiles
Fun sunnies, handmade in Marin. They used to be called Wolfspout but recently rebranded. I found these through one of the cool mom influencers whose content I actually still enjoy:
Meredith Peck | sparkandpepper.
Price: $147
Get it at: sardine.net
Notable attributes: UVA and UVB protection
A very cool New Yorker recently turned me on to this unisex clean perfume brand that started as a boutique hotel chain. Fragrance is the least regulated of beauty products and thus, the hardest to find in clean options. They just joined Sephora’s Clean + Planet Aware programs
Price: $42
Get it at: themaker.com, Sephora
Notable attributes: Vegan, cruelty-free, paraben-free, formaldehyde-free, phthalate-free, synthetic dye-free, glass packaging
Verified by Novi
I love this site because it features global indie designers, many of whom make their goods by hand. A lot of my favorite pieces have come from London-based jewelry designers. This one is by Elk & Bloom.
Price: $116
Get it at: wolfandbadger.com
Notable attributes: Handmade, 14k gold plating over sterling silver
My very cool little sister and the Gen Z folks on my team tell me I have to ditch my no-show socks at the gym or I’m outing myself as a millennial. And so, I have embraced higher socks alongside my higher purpose. I especially like these ones with retro varsity vibes.
Price: $54
Get it at: bombas.com
Notable attributes: One purchased = one donated
Clean self tanning from Canada, so you know it must be good. Swimsuit season is coming, and I haven’t been great about toning it, so I will tan it.
Price: $119
Get it at: saltyface.com
Notable attributes: Vegan, cruelty-free, sustainable packaging, non-clogging, safe for all skin types
I got a smaller black version with the hypnotic straps about five years ago and still wear it all the time. I now want a bigger one that fits my work laptop but I’m waiting for their seasonal sale. These are pricey but the quality of the leather is amazing. The pops of color in the woven handles give me a dopamine hit every time I use it. Each bag is handcrafted in Argentina by skilled artisans who have passed techniques down through generations.
Price: $460
Get it at: mechamendez.com
Notable attributes: Vegetable-tanned cow leather, dyed with anilines, 100% cotton lining
